凯发国际真人-凯发国际

service
凯发国际的服务 our services

深度挖掘受众户外行为轨迹,分别从消费者的工作、生活、出行和娱乐场景布局“大户外”媒体矩阵。

deeply explore the outdoor behavior trajectory of the audience, and layout the "big outdoor" media matrix from the consumer's work, life, travel, and entertainment scenes.

全国高速媒体网

national expressway media network

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全国城市大牌

national urban billboard

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全国机场媒体

national airport media

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写字楼巨幅灯箱媒体

office light box media

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全国社区媒体

national community media

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全国影院巨幅灯箱媒体

advertising light box in national cinema area

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全国led联播网

national led network

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整体传播方案

integrated communication scheme

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大禹传媒集团 dayu media group

通过 25 年的户外发展历程,现已具备 16000 余家媒体资源供应商,966 万平米的媒体资源经营面积,全国 100 个城市的执行团队人员覆盖,利用 其独创的户外媒体超市的商业模式,现已成为中国领先的户外传播集团,致力于为客户提供最专业的户外媒体凯发国际的解决方案。

through 25 years of outdoor development, dayu media group has more than 16000 media resource suppliers, covering a media resource operation area of 9.66 million square meters. the execution team members are distributed in more than 100 cities across the country. by utilizing its unique outdoor media supermarket business model, dayu media group has become a leading outdoor communication group in china, committed to providing customers with the most professional outdoor media solutions.

25

户外发展历程

25 years

outdoor development

100

城市的执行团队人员覆盖

100 cities

with executive team personnel coverage

3780000

自有户外媒体资源储备

3,780,000

own outdoor media resources reserve

16000

媒体资源供应商

16,000

media resource providers

996 万m²

媒体资源经营面积

9.96 million ㎡

media resources management area

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advantage
核心价值 core value

大禹传媒集团是中国最早对户外行业做深入理论与实证研究的公司,首创中国最大的户外媒体超级市场和分时户外发布模式, 从三个方面全方位为客户提供整合营销方案。

dayu media group is the earliest company in china to conduct in-depth theoretical and empirical research on the outdoor industry. it pioneered the largest outdoor media supermarket and time-sharing outdoor publishing model in china, providing customers with integrated marketing solutions from three aspects.

“三七”理论

he "three seven" theory

传统户外媒体单点投放,仅仅覆盖半径为3000米的区域, 超过3000米 影响力降至3%左右,影响力在投放初期增速迅速

traditional outdoor media single point delivery, only covers the radius of 3000 meters of the area, more than 3000 meters of influence dropped to about 3%, the influence in the initial growth rate

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spacelink数据库系统

spacelink database system

精准、数字化的专业户外整合资源投放系统

accurate, digital professional outdoor integrated resource delivery system

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卓越执行力

superior execution

人员覆盖32个省、直轄市、自治区330个城市

staff covers 330 cities in 32 provinces, municipalities and autonomous regions

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value
独特品牌价值主张 unique brand value proposition

大禹在涨潮时抓住机遇乘风破浪,将工作模式升级为客户提供“品牌顾问 户外媒体专家”的3.0 模式,并且开创性地提出“好的产品 好的定位 好的渠道 好的传播 = 好的品牌”的独特价值主张。

dayu seized the opportunity to brave the waves at the rising tide, upgraded the working model to provide customers with the 3.0 model of "brand consultant outdoor media expert", and pioneered the unique value proposition of "good product good positioning good channel good communication = good brand".

激情大禹 传播中国 yu the great spread passion in china
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